When preplanned social media potentially goes wrong: Colin Craig

News has broken this morning that Colin Craig’s long serving Press Secretary, Rachel MacGregor, has left the party. It is still unclear as to why she has left. But there accusations that he is “manipulative”, and according Barry Soper:

Banners_and_Alerts_and_Barry_Soper_on_Twitter___Have_just_spoken_to__ColinCraigNZ_long_time_press_secretary_a_tearful_Rachel_McGregor_who_has_resigned_saying_he_s_a_very_manipulative_man__

And he is being made to look very flat footed:

Newstalk_ZB__NewstalkZB____Twitter

But what is going to be interesting is the fact that Colin has both a Facebook QandA with TVNZ:

Banners_and_Alerts_and_Katie_Bradford_on_Twitter___Colin_Craig_will_be_doing_a_Facebook_Q_A_with__ONENewsNZ_at_12_30__Just_saying__

And a Reddit AMA:

r_nz_AMA_with_Conservative_Party_leader_Colin_Craig_at_2pm_on_Thursday_18_September_2014___newzealand

So it looks like most of Colin Craig’s day is going to be spent dealing with the blow up from his Press Secretary leaving, and not focused on policy. This is where long distance planning of social media can cause issues. Part of the joy of social media is its flexibility and ability to respond to situations as they break. But Colin has now found himself locked into two events where the focus is going to be on the events of today, not on policy and politics. How they respond will be interesting.

matthew