iSentia New Zealand Election Index: Accurate or not?

On the weekend I blogged about the iSentia New Zealand Election Index graphic that I had seen in a few places. In that blog I raised a few questions about how they had measured the mentions. I got distracted yesterday, but today I finally got around to getting hold of iSentia. I was given an email address for the person I needed to speak to. I had a bit of a back and forth via email. but even they didn’t seem able or willing to answer the questions that I raised. They said that the data was generated by buzznumbershq, which is their social media track and analytics tool. The person from iSentia pointed out that they were tracking the mentions of not just handles, but also full names in plain text. Which made the figures even more odd.

 

Firstly lets recap the figures that we are looking at:

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A closer look at the Twitter Top 100: The left wing pundits

This is the second in a series of posts looking at  Bryce Edwards and Geoffrey Miller’s top 100 tweeters to follow this election. There was much discussion afterwards about the make up of the list, and the lack of female or ethnic members on the list. I have been thinking about it a bit as well, and felt that it was worth taking a bit of a deeper look at some of the people on the list. I am going to run this as a series of posts. I plan to look at each of the categories that Bryce and Geoffry used in their column, apart from the ones for MPs. I am excluding MPs because they would be in a list simply for the fact of being MPs. I am also going to take a look at a selection of those mentioned on Stephanie Rodgor’s alternative top 60, plus an addition of my own.

 

I am going to use Twitonomy stats to look at each person on the list.

 

Order is as per NZ Herald article.

 

Martyn Bradbury Blogger (The Daily Blog)

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