Social Media Experiment take 2

matthew 1 Comment

Earlier this week I blogged about a little social media experiment of mine. I thought to be fair I would try it again.

 

This time I used the following question to the National, Labour, Green, Internet Party, Act and Maori party accounts:

Banners_and_Alerts_and_New_Zealand_First_on_Twitter______matthewjpb_New_Zealand_First_has_a_ten_point_plan_that_supports_the_industry_s_objectives__http___t_co_JcgBrmF6aY_

Racing is another rather obscure policy area that I don’t expect parties to have quickly to hand. But it looks like I was wrong.

 

The question was sent at 12:03pm. Labour was the first to reply:

Matthew_Beveridge_on_Twitter_____nzlabour_How_is_your_party_going_to_keep_the_Racing_industry_vibrant_and_useful_to_our_economy_2

Matthew_Beveridge_on_Twitter_____nzlabour_How_is_your_party_going_to_keep_the_Racing_industry_vibrant_and_useful_to_our_economy_3

Labour were the quickest to reply this time, three minutes. It is quicker than last time. They took the multi tweet approach. The first two tweets are both quotes from the policy page, but they still provide a sense of engagement, and give a feeling that there is a person behind the account and that they have actually done something to facilitate the engagement, as opposed to just pulling up a link and dropping it in.

 

National actually replied this time, and they were the second party to reply:

NZ_National_Party_on_Twitter_____matthewjpb_We_re_committed_to_securing_a_sustainable_future_for_the_racing_industry__More_info_is_available_here__https___t_co_dexIaiFOcX_2

5 Minutes is a great response time. Especially for a party that didn’t even reply last time. The text is not a quote from the policy page.

 

Unsurprisingly, considering the topic, New Zealand First were the last party to reply.

Banners_and_Alerts_and_New_Zealand_First_on_Twitter______matthewjpb_New_Zealand_First_has_a_ten_point_plan_that_supports_the_industry_s_objectives__http___t_co_JcgBrmF6aY_2

Their tweet gives me and idea of what to expect when I click on the link. But other than that it doesn’t really give me the feeling of someone on the other end taking time to engage.

 

There are good and bad things that have come out of this experiment. Firstly only three parties replied. If I was actually interested in the policy area I would be happy with a reply saying they didn’t have a policy on that. Once again the Internet Party haven’t replied which is interesting. I am not sure if this because it was me asking, or something else. There are other parties that didn’t answer either question, Maori Party and Act. As well as UnitedFuture and the Greens, as well as National, that only answer one question. So there is still lots of room to improve across the parties. But there are also good signs. The only parties to have replied to both times are Labour and New Zealand First, which was not who I expected. As well, Labour replied in under 15 min both times. National, NZF and UnitedFuture have all provided one answer in a very short time. So when they reply, the turn around is generally pretty quick and the replies are useful and well laid out.

Greypower and social media

matthew

Recently there have been a couple of Twitter accounts, GreyPowerNZ and GreyPowerUHutt, claiming to represent Grey Power. They have been taking a very pro Labour/Greens, anti National tone on Twitter. Grey Power state on their website:

Grey Power’s Aims and Objectives

  1. To advance, support and protect the welfare and well being of older people.
  2. To affirm and protect that statutory right of every New Zealand resident, to a sufficient New Zealand Superannuation entitlement.
  3. To strive for a provision of a quality Health Care to all New Zealand residents regardless of income and location.
  4. To oppose all discriminatory and disadvantageous legislation affecting rights, security and dignity.
  5. To be non aligned with any political party, and to present a strong united lobby to all Parliament and statutory Bodies on matters affecting New Zealanders.
  6. To promote and establish links with kindred organizations.
  7. To promote recognition of the wide-ranging services provided by senior citizens of New Zealand.
  8. To gain recognition as an appropriate voice for all older New Zealanders. (emphasis added)

 

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The Debate: National Social Media

matthew

Last night was TV3’s leaders debate. I have looked at the use of social media by the parties to promote the here. This post is going to look at how National used Twitter during the debate to push their message.

 

I have screen grabbed every Tweet that National sent from their 10 minute to go tweet through to their sign off tweet. They sent 22 tweets, including 1 retweet, between 8:30pm and 9:51pm tonight. Normally I link every screen grab to the original, but due to the number of tweets I am not going to do that in this post. If you want to check out the raw tweets and their replies, click here.

 

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The Debate: Labour Social Media

matthew

Last night was TV3’s leaders debate. I have looked at the use of social media by the parties to promote the here. This post is going to look at how Labour used Twitter during the debate to push their message.

 

I have screen grabbed every Tweet that Labour sent from their 10 minute to go tweet through to their sign off tweet. They sent 26 tweets between 8:29pm and 9:46pm tonight. Normally I link every screen grab to the original, but due to the number of tweets I am not going to do that in this post. If you want to check out the raw tweets and their replies, click here.

 

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